Dr. Rajiv J. Shah – former USAID administrator and onetime head of agricultural development at the Bill & Melinda Gates Foundation, now president of the Rockefeller Foundation – announced a “next-gen storytelling” partnership with the world’s top YouTube creator, MrBeast.
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Rockefeller Foundation president Dr. Rajiv Shah told AP News that MrBeast can emotionally connect with younger generations in ways that traditional philanthropy has failed to do.

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